About

One of the leading market research companies in Yorkshire

Looking for an award-winning full-service market research agency and consultancy? We’ve been leading the way since 1990. Our tailored approach includes affordable solutions and experience in sectors from financial services to tourism, and everything in between.

Managing Director Peter Pickersgill

What we do

Uncover real-life insights

Whether you’re researching a new product or need to expand your understanding of the market, we can help.

Need quantitative research to find out how many people think or act in a certain way? Qualitative research for more in-depth understanding? Mystery shopping to explore how real-life customers are treated? We offer all these services and more.

Add insights to your data

Using statistical analysis, we produce actionable conclusions easily understood by a non-statistician.

Build lasting partnerships

Many of our clients have chosen to work with us for decades. This leads to a unique understanding of their market, and allows us to hit the ground running with projects.

How we work

Our founder Peter loves to make a difference to clients, whether they’ve never used market research before or are an established international company. Yorkshire born and bred, Peter began his career at Rowntree in York.

After managing an ever-growing team there through international expansion, he was keen to return to actual market research. Peter launched Pickersgill Consultancy and Planning Ltd. (PCP) in 1990.

Professional qualifications and memberships

Company Partner of the Market Research Society following the MRS Code of Conduct in all our work.
Member of the West and North Yorkshire Chamber of Commerce
Managing director member of Institute of Directors
Member of Visit York
Registered under the Data Protection Act adhering to the General Data Protection Regulations (GDPR)

Take the first step towards greater insight

Would you like to find out more about how we could help your company or organisation? Call us on 0800 6523740, email [email protected] or complete our enquiry form.

PCP in the news

Examples of publicly-available reports

The Kennel Club has worked with PCP for approximately five years. PCP has supplied customer insight through online surveys for Crufts visitors and also facilitated a number of focus groups and delivered the output. Each time PCP has provided insightful, comprehensive reporting which has helped guide our services and products accordingly. They are highly professional and a great team to work with.
Helen Fox (Marketing and Business Development Exec)The Kennel Club, London
We have worked with Peter and the team for more than a decade. They are knowledgeable, dedicated and provide a great service. We find them particularly good at raising bespoke samples at a very reasonable cost.
Mark Lowe (Co-Founder)Third City Communications Agency, London
Our academic team at Northumbria have worked with PCP for seven years now, and I have always been thrilled with the service provided. What initially started as me requesting PCP to collect some data on my behalf has become a wider partnership which many academics take advantage of.

PCP have always been swift and reliable. Irrespective of the complexity of our requests these are handled with ease, providing credible data in good time and in a very accessible format. Their work has enabled multiple staff to achieve some very prestigious academic publications which is testimony to the rigour of PCP’s work. I would not hesitate to recommend them to any other academics looking for a cost-efficient means of accessing representative data.
Dr David Hart, Associate Professor in Marketing, Northumbria University
I’ve been using PCP for more than 15 years and have always been impressed by their professional service, attention to detail and flexibility. The team regularly goes out of their way to help meet tight deadlines and offer valuable advice.
Alistair Lockhart (Insight Director)Savvy, Leeds
We've been working with PCP since 2019, and each year they make the process look effortless. Organising mystery shoppers across the UK within a tight timeframe can be challenging, but PCP execute it brilliantly. The team presents the results fantastically, and the insights are invaluable to our decision-making process. We truly appreciate their support and would happily recommend their services.
Gemma Hawkes (Marketing Manager), SIS Ltd
PCP Market Research provided an excellent friendly and efficient service. But in addition to the nuts and bolts of organising a complex process of surveying, they also offered very helpful advice on increasing returns from potential respondents. When the survey takes place again we will have no hesitation in returning to PCP.
Tony Chapman, Professorial Fellow of St Chad's College, Durham