Quantitative market research techniques

Quantitative research

What exactly is quantitative research?

We use quantitative market research methods to find out how many people think or act in a particular way.

How can surveys help my business or organisation?

Do you want to discover how aware people are of your new advertising campaign? Would you like to find out how popular that new product would be before launching it? How satisfied are your customers with what you already provide? Quantitative research can be invaluable in shaping your ideas and future plans.

What types of surveys do you run?

We tailor surveys to answer any question you would like to ask or issue you need help on. Popular types of survey include:

  • Customer satisfaction surveys
  • Employee opinion surveys
  • Usage and attitude surveys

After discussing your objectives, we will offer the best solution for your project.

How is quantitative research data collected?

The most common methods are:

How large is the sample size for a survey?

For quantitative surveys, sample sizes can range from 50 to several thousand. The recommended sample size depends on:

  • What level of accuracy does your survey need to meet your objectives? Generally, we’ll agree with you in advance what would be a ‘good’ or a ‘poor’ result and therefore what an appropriate sample size would be.
  • The number of sub-groups within the data to be analysed.
  • Your budget. Often a survey’s objectives need to be defined in the light of the money available.

More than 30 years’ experience

We have worked on every type of project and sector. These range from small surveys for local organisations to large-scale continuous work for multi-national clients. Our knowledge and expertise spans the public and private sectors.

Quantitative research methods in action

Here are just some of the projects we’ve been involved in:

Telephone interviews

A leading insurance company commissioned us to contact 500 head-teachers, bursars and other senior members of staff. These were from state, independent and academy schools plus further and higher education establishments.

Face to face interviews

For the last few years we have conducted 1000 face-to-face interviews every year with leisure visitors to our home city, the data is collected out in the field at the most popular tourist attractions around York.

Postal surveys

We sent out and analysed a postal survey of nearly 400 households for a major housing regeneration. We also interviewed 1,000 households to assess their housing needs.

Online survey

In an online survey to understand the attitudes and behaviour regarding recycling, we contacted around 2,500 adults in the UK.

Next steps

Would you like to discuss how our quantitative research methods could help your company or organisation? Call us on 0800 6523740, email us at [email protected], or fill in our enquiry form.

  • Our academic team at Northumbria have worked with PCP for seven years now, and I have always been thrilled with the service provided. What initially started as me requesting PCP to collect some data on my behalf has become a wider partnership which many academics take advantage of.

    PCP have always been swift and reliable. Irrespective of the complexity of our requests these are handled with ease, providing credible data in good time and in a very accessible format. Their work has enabled multiple staff to achieve some very prestigious academic publications which is testimony to the rigour of PCP’s work. I would not hesitate to recommend them to any other academics looking for a cost-efficient means of accessing representative data.

    Dr David Hart (Principal Lecturer & Programme Director)Newcastle Business School, University of Northumbria
  • The whole experience was completely painless. PCP didn’t just take the brief from me – they adapted my questionnaire, made some useful comments and were especially insightful with their conclusions. They are big enough to know what they are doing but small enough to give a really good personal service. I would give them 10 out 10. I will continue to use them and have already recommended them to others.

    Chris DavisCEO of Graduate Coach
  • We have commissioned several surveys with PCP in the last few years. PCP are very flexible and able to meet tight deadlines. They always go the extra mile to ensure that we get what we need from each project.

    Alistair Lockhart (Insight Director)Savvy, Leeds
  • Working with PCP is a pleasure – they are my ‘go to’ research company. I have worked with them for two years and nothing has ever been too much to ask. Peter in particular is always very helpful and happy to answer numerous questions. He always offers his expertise too so that you feel in safe hands throughout working with them. The whole team are polite, flexible and always happy to help. On many occasions I have given very tight deadlines and PCP has never let me down. I would definitely recommend working with them.

    Emma PrinceConsultant at Claremont Comms

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