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What makes your customers tick?

From organising online surveys to face-to-face focus groups, our award-winning market research experts help you better understand your market.

Based in Yorkshire, we offer a full service agency experience for companies  in the UK and beyond.

Top quality. Excellent value.

Do you need specialists who can be flexible? Prefer one point of contact  rather than an ever-changing roll call of account managers? Whatever your objectives, we suggest, adapt and tailor our solutions to meet them.

From researching Local Neighbourhood Plans to checking the visitor experience at Crufts, we deliver the same excellent service to all our clients.

Not just the data

We don’t just provide the data; we know how to interpret results to reveal the full story.

Our services

Quantitative research

Explore market insights from quantitative questioning such as surveys.

Qualitative research

Dig deep with qualitative research like focus groups and depth interviews

Mystery shopping

Mystery shopping to replicate actual customer behaviour

Statistical analysis

Get data insights with statistical analysis

Market research consulting

Report writing, advice on sample size, research methods and the like through market research consulting

Market research training

Tailored training for your needs

Market research outsourcing

Helping other agencies with telephone interviews and more

Observations

Observing actual consumer behaviour

Just some of the sectors we help

Charities and volunteering

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Education

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Finance and insurance

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Property

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Government and local authority

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Healthcare and medical

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Leisure and tourism

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Media and PR

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Automotive

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Fast-Moving Consumer Goods

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Public services and utilities

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Retail and wholesale

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Get in touch

To explore how we can help you, please call 0800 6523740, email [email protected] or head to our enquiry form.

Trusted by

  • We have worked with Peter and the team for more than a decade. They are knowledgeable, dedicated and provide a great service. We find them particularly good at raising bespoke samples at a very reasonable cost.
    Mark Lowe (Co-Founder)Third City Communications Agency, London
  • The Kennel Club has worked with PCP for approximately five years. PCP has supplied customer insight through online surveys for Crufts visitors and also facilitated a number of focus groups and delivered the output. Each time PCP has provided insightful, comprehensive reporting which has helped guide our services and products accordingly. They are highly professional and a great team to work with.
    Helen Fox (Marketing and Business Development Exec)The Kennel Club, London
  • I’ve been using PCP for more than 15 years and have always been impressed by their professional service, attention to detail and flexibility. The team regularly goes out of their way to help meet tight deadlines and offer valuable advice.
    Alistair Lockhart (Insight Director)Savvy, Leeds
  • Over the last few years I have worked exclusively with PCP on a range of projects, large and small, consumer and B2B, customers and staff. I have no hesitation in saying that PCP are absolutely first rate partners. They are brilliant at what they do. They are very cost-effective. They make the process, however technical, easy to understand. I am very happy to recommend PCP.
    Steve Williams (Managing Partner) Stratosphere, Liverpool
  • PCP Market Research provided an excellent friendly and efficient service. But in addition to the nuts and bolts of organising a complex process of surveying, they also offered very helpful advice on increasing returns from potential respondents. When the survey takes place again we will have no hesitation in returning to PCP.
    Tony Chapman, Professorial Fellow of St Chad's College, Durham
  • Our academic team at Northumbria have worked with PCP for seven years now, and I have always been thrilled with the service provided. What initially started as me requesting PCP to collect some data on my behalf has become a wider partnership which many academics take advantage of.

    PCP have always been swift and reliable. Irrespective of the complexity of our requests these are handled with ease, providing credible data in good time and in a very accessible format. Their work has enabled multiple staff to achieve some very prestigious academic publications which is testimony to the rigour of PCP’s work. I would not hesitate to recommend them to any other academics looking for a cost-efficient means of accessing representative data.

    Dr David Hart, Associate Professor in Marketing, Northumbria University
  • Commissioning PCP for this unique first-of-its kind research was both an honour and an exciting time. Working to very tight deadlines, both PCP and 5Pillars maintained a professional and respectful relationship. Indeed, it was a new endeavour for both parties, which made the research on 'normative Islam' that extra bit special. I would strongly recommend others to use the market research services of PCP. I have no doubt British Muslims in their tens of thousands were impressed by the work carried out by Peter Pickersgill and his company.
    Muhammad “Dilly” Hussain (Deputy Editor)5Pillars, Based in London