Sectors: Automotive

Automotive Market Research


The automotive industry, with an annual turnover of £69.5 billion, plays a major role in the UK economy. (Source: Society of Motor Manufacturers and Traders). We’ve worked with many suppliers and manufacturers over the years to supply automotive market research.

What can market research do?

With more competition than ever, your customers expect the best. Automotive market research can give you the data to make sure they get it. Our past projects include:

Automotive market research techniques

We offer many services which can help suppliers, retailer and manufacturers of the automotive industry. These range from focus groups to face-to-face interviews, telephone surveys to data analysis. For a full list of everything we provide, please take a look at our Services section.

Case studies

Next steps

Would you like to discuss how we could help you? Email us at [email protected], call 0800 6523740 or fill in our enquiry form.

  • We have commissioned several surveys with PCP in the last few years. PCP are very flexible and able to meet tight deadlines. They always go the extra mile to ensure that we get what we need from each project.

    Alistair Lockhart (Insight Director)Savvy, Leeds
  • The whole experience was completely painless. PCP didn’t just take the brief from me – they adapted my questionnaire, made some useful comments and were especially insightful with their conclusions. They are big enough to know what they are doing but small enough to give a really good personal service. I would give them 10 out 10. I will continue to use them and have already recommended them to others.

    Chris DavisCEO of Graduate Coach
  • Our academic team at Northumbria have worked with PCP for seven years now, and I have always been thrilled with the service provided. What initially started as me requesting PCP to collect some data on my behalf has become a wider partnership which many academics take advantage of.

    PCP have always been swift and reliable. Irrespective of the complexity of our requests these are handled with ease, providing credible data in good time and in a very accessible format. Their work has enabled multiple staff to achieve some very prestigious academic publications which is testimony to the rigour of PCP’s work. I would not hesitate to recommend them to any other academics looking for a cost-efficient means of accessing representative data.

    Dr David Hart (Principal Lecturer & Programme Director)Newcastle Business School, University of Northumbria
  • Working with PCP is a pleasure – they are my ‘go to’ research company. I have worked with them for two years and nothing has ever been too much to ask. Peter in particular is always very helpful and happy to answer numerous questions. He always offers his expertise too so that you feel in safe hands throughout working with them. The whole team are polite, flexible and always happy to help. On many occasions I have given very tight deadlines and PCP has never let me down. I would definitely recommend working with them.

    Emma PrinceConsultant at Claremont Comms

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