Our team
Outsource your market research to the experts
Established in 1990, we have years of experience in boosting insight and evaluation. Our capable senior team handle all aspects of market research, supported by interviewer supervisors and interviewers.
Meet our senior team
Peter Pickersgill
Managing Director
Our founder Peter loves to make a difference to clients, whether they’ve never used market research before or are an established international company.
Yorkshire born and bred, Peter began his career at Rowntree in York. After
managing a growing team there through international expansion, he was keen to return to actual market research. Peter launched Pickersgill Consultancy and Planning Ltd. (PCP) in 1990.

Debbie Wynn
Senior Research Executive
Debbie joined us full-time in 2006. A history graduate from the University of York, she is drawn to finding out what makes people tick.
Her specialism is digging into the data to help transform a service, product, or working environment. In one project, the interviewees really opened up about their stress levels and challenges, leading to new recommendations and processes.
In her spare time, Debbie enjoys gardening and baking. She loves the outdoors and can often be found exploring the Yorkshire countryside.

Christina Lilley
Senior Research Executive
Christina moved from Essex to York for her Sociology degree at the University, joining us in 2008. Christina briefs our mystery shoppers, designs questionnaires, recruits focus group members and prepares reports.
She gets particular job satisfaction collecting data for the charitable sector, which then raises awareness by being used in the national press.
Beyond PCP, Christina’s daughter keeps her busy. She also enjoys a good book with crime and historical fiction being her go-to genres. Give her a crochet hook and some yarn and Christina can whip up blankets, teddies and more!

Alex Richley
Senior Research Executive
Alex brings a wealth of expertise to our research team. She holds a first class (with distinction) degree in Business Management from the University of York and joined us in 2022.
Alex has a particular interest in qualitative research projects. She enjoys moderating focus groups and analysing results to uncover valuable insights.
Outside of work, Alex stays active by attending fitness classes and travelling.
Next steps
Would you like to discuss how to outsource your market research to our specialists? Call us on 0800 6523740, email [email protected] or complete our enquiry form.