Our Team

Our team

Outsource your market research to the experts

Established in 1990, we have years of experience in boosting insight and  evaluation. Our capable senior team handle all aspects of market research, supported by interviewer supervisors and interviewers.

Meet our senior team

Peter Pickersgill

Peter Pickersgill

Managing Director

Our founder Peter loves to make a difference to clients, whether they’ve never used market research before or are an established international company.

Yorkshire born and bred, Peter began his career at Rowntree in York. After
managing a growing team there through international expansion, he was keen to return to actual market research. Peter launched Pickersgill Consultancy and Planning Ltd. (PCP) in 1990.

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Debbie Wynn

Debbie Wynn

Senior Research Executive

Debbie joined us full-time in 2006. A history graduate from the University of York, she is drawn to finding out what makes people tick.

Her specialism is digging into the data to help transform a service, product, or working environment. In one project, the interviewees really opened up about their stress levels and challenges, leading to new recommendations and processes.

In her spare time, Debbie enjoys gardening and baking. She loves the outdoors and can often be found exploring the Yorkshire countryside.

Christina Lilley

Christina Lilley

Senior Research Executive

Christina moved from Essex to York for her Sociology degree at the University, joining us in 2008. Christina briefs our mystery shoppers, designs questionnaires, recruits focus group members and prepares reports.

She gets particular job satisfaction collecting data for the charitable sector, which then raises awareness by being used in the national press.

Beyond PCP, Christina’s daughter keeps her busy. She also enjoys a good book with crime and historical fiction being her go-to genres. Give her a  crochet hook and some yarn and Christina can whip up blankets, teddies and more!

Alex Richley

Alex Richley

Senior Research Executive

Alex brings a wealth of expertise to our research team. She holds a first class (with distinction) degree in Business Management from the University of York and joined us in 2022.

Alex has a particular interest in qualitative research projects. She enjoys  moderating focus groups and analysing results to uncover valuable insights.

Outside of work, Alex stays active by attending fitness classes and travelling.

Next steps

Would you like to discuss how to outsource your market research to our specialists? Call us on 0800 6523740, email [email protected] or complete our enquiry form.

  • We've been working with PCP since 2019, and each year they make the process look effortless. Organising mystery shoppers across the UK within a tight timeframe can be challenging, but PCP execute it brilliantly. The team presents the results fantastically, and the insights are invaluable to our decision-making process. We truly appreciate their support and would happily recommend their services.
    Gemma Hawkes (Marketing Manager), SIS Ltd
  • PCP Market Research provided an excellent friendly and efficient service. But in addition to the nuts and bolts of organising a complex process of surveying, they also offered very helpful advice on increasing returns from potential respondents. When the survey takes place again we will have no hesitation in returning to PCP.
    Tony Chapman, Professorial Fellow of St Chad's College, Durham
  • I’ve been using PCP for more than 15 years and have always been impressed by their professional service, attention to detail and flexibility. The team regularly goes out of their way to help meet tight deadlines and offer valuable advice.
    Alistair Lockhart (Insight Director)Savvy, Leeds
  • We have worked with Peter and the team for more than a decade. They are knowledgeable, dedicated and provide a great service. We find them particularly good at raising bespoke samples at a very reasonable cost.
    Mark Lowe (Co-Founder)Third City Communications Agency, London

  • Our academic team at Northumbria have worked with PCP for seven years now, and I have always been thrilled with the service provided. What initially started as me requesting PCP to collect some data on my behalf has become a wider partnership which many academics take advantage of.

    PCP have always been swift and reliable. Irrespective of the complexity of our requests these are handled with ease, providing credible data in good time and in a very accessible format. Their work has enabled multiple staff to achieve some very prestigious academic publications which is testimony to the rigour of PCP’s work. I would not hesitate to recommend them to any other academics looking for a cost-efficient means of accessing representative data.

    Dr David Hart, Associate Professor in Marketing, Northumbria University
  • Over the last few years I have worked exclusively with PCP on a range of projects, large and small, consumer and B2B, customers and staff. I have no hesitation in saying that PCP are absolutely first rate partners. They are brilliant at what they do. They are very cost-effective. They make the process, however technical, easy to understand. I am very happy to recommend PCP.
    Steve Williams (Managing Partner) Stratosphere, Liverpool