Our Team

Our team

Outsource your market research to the experts

Established in 1990, we have years of experience in boosting insight and  evaluation. Our capable senior team handle all aspects of market research, supported by interviewer supervisors and interviewers.

Meet our senior team

Peter Pickersgill

Peter Pickersgill

Managing Director

Our founder Peter loves to make a difference to clients, whether they’ve never used market research before or are an established international company.

Yorkshire born and bred, Peter began his career at Rowntree in York. After
managing a growing team there through international expansion, he was keen to return to actual market research. Peter launched Pickersgill Consultancy and Planning Ltd. (PCP) in 1990.

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Debbie Wynn

Debbie Wynn

Senior Research Executive

Debbie joined us full-time in 2006. A history graduate from the University of York, she is drawn to finding out what makes people tick.

Her specialism is digging into the data to help transform a service, product, or working environment. In one project, the interviewees really opened up about their stress levels and challenges, leading to new recommendations and processes.

In her spare time, Debbie enjoys gardening and baking. She loves the outdoors and can often be found exploring the Yorkshire countryside.

Christina Lilley

Christina Lilley

Senior Research Executive

Christina moved from Essex to York for her Sociology degree at the University, joining us in 2008. Christina briefs our mystery shoppers, designs questionnaires, recruits focus group members and prepares reports.

She gets particular job satisfaction collecting data for the charitable sector, which then raises awareness by being used in the national press.

Beyond PCP, Christina’s daughter keeps her busy. She also enjoys a good book with crime and historical fiction being her go-to genres. Give her a  crochet hook and some yarn and Christina can whip up blankets, teddies and more!

Alex Richley

Alex Richley

Senior Research Executive

Alex brings a wealth of expertise to our research team. She holds a first class (with distinction) degree in Business Management from the University of York and joined us in 2022.

Alex has a particular interest in qualitative research projects. She enjoys  moderating focus groups and analysing results to uncover valuable insights.

Outside of work, Alex stays active by attending fitness classes and travelling.

Next steps

Would you like to discuss how to outsource your market research to our specialists? Call us on 0800 6523740, email [email protected] or complete our enquiry form.

  • We have worked with Peter and the team for more than a decade. They are knowledgeable, dedicated and provide a great service. We find them particularly good at raising bespoke samples at a very reasonable cost.
    Mark Lowe (Co-Founder)Third City Communications Agency, London
  • We've been working with PCP since 2019, and each year they make the process look effortless. Organising mystery shoppers across the UK within a tight timeframe can be challenging, but PCP execute it brilliantly. The team presents the results fantastically, and the insights are invaluable to our decision-making process. We truly appreciate their support and would happily recommend their services.
    Gemma Hawkes (Marketing Manager), SIS Ltd
  • I’ve been using PCP for more than 15 years and have always been impressed by their professional service, attention to detail and flexibility. The team regularly goes out of their way to help meet tight deadlines and offer valuable advice.
    Alistair Lockhart (Insight Director)Savvy, Leeds
  • Commissioning PCP for this unique first-of-its kind research was both an honour and an exciting time. Working to very tight deadlines, both PCP and 5Pillars maintained a professional and respectful relationship. Indeed, it was a new endeavour for both parties, which made the research on 'normative Islam' that extra bit special. I would strongly recommend others to use the market research services of PCP. I have no doubt British Muslims in their tens of thousands were impressed by the work carried out by Peter Pickersgill and his company.
    Muhammad “Dilly” Hussain (Deputy Editor)5Pillars, Based in London
  • The Kennel Club has worked with PCP for approximately five years. PCP has supplied customer insight through online surveys for Crufts visitors and also facilitated a number of focus groups and delivered the output. Each time PCP has provided insightful, comprehensive reporting which has helped guide our services and products accordingly. They are highly professional and a great team to work with.
    Helen Fox (Marketing and Business Development Exec)The Kennel Club, London
  • PCP Market Research provided an excellent friendly and efficient service. But in addition to the nuts and bolts of organising a complex process of surveying, they also offered very helpful advice on increasing returns from potential respondents. When the survey takes place again we will have no hesitation in returning to PCP.
    Tony Chapman, Professorial Fellow of St Chad's College, Durham