Visit York
Make it York, the city’s Destination Management Organisation, commission a visitor survey on an annual basis. We have had the privilege of running the survey for a full 11-year period between 1997 and 2008, then again from 2013 to 2016. We are delighted to announce that we have now been commissioned to run this year’s survey.
The survey’s primary role is to evaluate visitors’ experiences and satisfaction levels of York. The results are used to provide tourism intelligence to support economic, product and marketing decision-making. We conduct face-to-face interviews with visitors at various locations in York, including the Minster and the National Railway Museum. This year we will conduct at least 1000 interviews using the latest interviewer technology.
What we love most about this project is knowing that the results are used towards making our great city even greater. Being a York local our project manager, Tom Hollingsworth, was thrilled to be running the survey once again as he explains, “being able to run the annual visitor survey for my home city is a proud moment for me. I’ve always loved this project, not least because the logistics of all the face-to-face interviews is a great challenge”.
For more information about the Visit York survey visit their website http://www.visityork.org/members/about/statistics.aspx
