Postal surveys

Quality responses at a lower price

The internet pervades the 21st century. But postal surveys are still a valuable research technique. You need to use incentives and reminders carefully. But postal survey response rates and quality of response are often better than other surveys. However generally, they cost only a fraction of the amount compared with face-to-face or telephone surveys.

Why do postal surveys provide such great value?

As with online surveys, postal surveys offer people time to consider questions. They can answer when it’s convenient to them. You can also include stimulus material such as packaging photos. With a postal survey, people can refer to other material and talk with other household members if required.

A truly random sample

It’s much easier to contact a random sample of the population through the post compared with face-to-face methods. By its very nature, face-to-face sampling inevitably tends to cluster in areas of larger populations such as towns and cities.

Reach those without internet or email

It could be that your target audience don’t really use email or only have limited access to the internet. A thoughtful, well-written survey received through the post is the perfect way to contact them.

Next steps

Would you like to discuss how postal surveys could help your business or organisation? Call us on 0800 6523740, email us at [email protected], or complete our enquiry form.