Opening up about double glazing
Over the last 12 months we have run a huge project with double glazing giants Safestyle. Safestyle have been manufacturing and installing windows and doors for homeowners across England and Wales for over 20 years. In 2016, we were commissioned to advise on how the Safestyle brand and its advertising could be developed.
We enjoyed carrying out extensive qualitative and quantitative research for this long-running project. Numerous focus groups around the country, depth interviews and an online survey helped us to provide detailed reports to Safestyle about how they can continue to progress. Safestyle have devised advertising campaigns aided by our findings.
Therefore, we were delighted to have the company approach us in May to carry out some follow-up research for their new campaigns.
We can’t wait to see what the future holds with Safestyle and look forward to working with them again in the future.
“Safestyle UK commissioned PCP Market Research to undertake a major review of the company’s branding and advertising. Peter and his team worked tirelessly to meet tight deadlines and were dedicated to getting the clearest possible insights for the company. We were delighted with the research they conducted and a new advertising campaign has been developed which incorporates many of the findings. Overall, I feel that PCP really care about the quality of their work and how it can help their clients – something which is quite rare in the agencies I have worked with over the years. Well done to the team. They are very highly recommended” – Phil Berry (Head of Marketing at Safestyle UK).
For more information about the work we have run with Safestyle read our case study.
