Our favourite four-legged clients
Last year we had the privilege of conducting several projects for The Kennel Club. Not only did we run the Crufts visitor survey in April 2016, we were commissioned to run a series of adhoc qualitative research projects on various topics. We can safely say it was certainly a perk of the job being able to sit in one of the Kennel Club’s very attractive meeting rooms talking to interesting people about their furry friends. The results from all of these projects were fascinating. It makes the job even more satisfying to know that findings are going to be used to try and improve welfare for dogs nationwide.
It was the icing on top of the cake to be recommissioned to carry out the Crufts Visitor Survey again this year, the third successive year for which we had carried out this work. We received a huge 6000 responses from the online survey. We were delighted with the results and hope to be working with the Kennel Club again in the future.
“The Kennel Club has worked with PCP for approximately 5 years. PCP has supplied customer insight through online surveys for Crufts visitors and also facilitated a number of focus groups and delivered the output. Each time PCP has provided insightful, comprehensive reporting which has helped guide our services and products accordingly. They are highly professional and a great team to work with” – Helen Fox (Marketing & Business Development Executive at the Kennel Club).
For more information about the Kennel Club and the work they do, visit their website http://www.thekennelclub.org.uk/
